Marketing and Analytics

Interaction Design also extends into Search Engine, Email and Online Marketing as well as Web Analytics . Deborah has developed comprehensive plans for clients that will maximize their exposure to clients as well as give them the tools to analyze their online traffic and success rates.

Website Analytics:
Mefil Spinning
Tiffany & Co.

Email Marketing:
Renaissance Imaging Medical Associates (RIMA)
International Villas Email

Online Marketing:
Sasha Primak

 

Mobile

User Experience on a mobile device can be quite different than in a computer browser, which makes mobile prototypes an exciting new area in interaction design.

Sample Work:
Exxon Mobil Fuel Finder
Mobile Prototype

 

Game Design

Deborah has always had a love for game design, especially for educational software for children.

Sample Work:
Toca do Tuca
Minha Turma

 

Ecommerce

Deborah held the position of Director of Ecommerce at Tiffany & Co. for 6 years. Deborah’s experience in Ecommerce and Digital Strategy is invaluable to many new and established businesses seeking to grow their sales online.

Sample Work:
Tiffany & Co.

 

Web Development

Deborah has a Master’s Degree in Interactive Telecommunications and is well versed in many of the latest website development languages and tools. Her projects include Content Management enabled websites, Wordpress themes as well as static websites. Much of her development work also includes prototypes to assist in User Experience Design.

Static Websites:
Mefil Spinning

CMS Enabled Websites and Email Templates:
SpringBoost Email Template
Renaissance Imaging Medical Associates
Sauipe Swimwear
Score Consult
M.D. Website

Wordpress Themes:
Omega Theme

Prototypes:
Tiffany & Co.

 

Art Direction

With a B.A. in Industrial and Graphic Design, and a Master’s Degree in Interactive Telecommunications, Deborah has always had a passion for beautiful art direction and user-centered interaction design.

Sample Work:
SpringBoost Email Template
Renaissance Imaging Medical Associates
Sauipe Swimwear
Chocolate
Toca do Tuca
Minha Turma
M.D. Website

 

Information Architecture

Deborah has been working for more than 10 years in User Experience Design and Information Architecture. Her projects include a variety of interactive media, including large-scale ecommerce websites, mobile applications, games and digital media.

Sample Work:
Esso Extra Website
Exxon Mobil Fuel Finder
Is It Low T? Website
Tiffany & Co.
Renaissance Imaging Medical Associates
Sauipe Swimwear
Chocolate
Toca do Tuca
Minha Turma
M.D. Website
Mobile Prototype

 

SpringBoost Email Template

Deborah was contracted to design and develop a template for SpringBoost and integrate it with MailChimp. The template design is flexible enough for the client to change colors and content on their own.

Deborah was responsible for:
- Template art direction and variation options
- Coding in HTML/CSS for email
- Integration with MailChimp

Renaissance Imaging Medical Associates (RIMA)

Renaissance Imaging Medical Associates (RIMA) contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript with a touch of Ajax
- Full integration with Wordpress as a Content Management System

Link: www.rimarad.com
References available upon request

Sauipe Swimwear

Sauipe Swimwear contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript (JQuery)
- Full integration with Wordpress as a Content Management System

Chocolate

There is nothing better for a chocolate lover to work on software about chocolate, distributed in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture, Art and Photography Direction for this delicious software.

Toca do Tuca

“Toca do Tuca” is an educational game geared to children 3-6 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

Minha Turma

“Minha Turma” is an educational game geared to children 4-10 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

M.D. Website

For this M.D.’s site, Deborah created a custom Wordpress theme, and the client can easily change and add new content by using Wordpress as a CMS.

Deborah Spector was responsible for:
- Information Architecture
- Wordpress Theme Design
- Wordpress coding (HTML/CSS/PHP)

www.marcelospector.com

Mobile Prototype

User Experience on a mobile device can be quite different than
in a computer browser.

For this project, Deborah Spector coded an iPhone-based prototype to assist
in the Information Architecture and User Experience design of the software.

Link: iCine Mobile Prototype (better viewed on an iPhone or iPhone simulator)

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Tiffany & Co.

Deborah Spector held the position of director of ecommerce at Tiffany & Co. for 6 years (2002-2008). In that role Deborah was responsible for all the ecommerce sales for Tiffany & Co. in the US, UK, Canada, Japan and online wedding registry.

Deborah was also responsible for directing the redesign of the Tiffany & Co. website.

Tiffany & Co. continues to be a client of Deborah’s in the areas of:
- Ecommerce & Digital Strategy
- User Experience, Information Architecture and Prototyping
- Search Engine and Online Marketing
- Website Analytics

Website Link: www.tiffany.com
References are available upon request.

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Toca do Tuca

“Toca do Tuca” is an educational game geared to children 3-6 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

Minha Turma

“Minha Turma” is an educational game geared to children 4-10 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

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Esso Extra Website

Deborah was responsible for the user experience design and information architecture of the Esso Extra website.

Link: Esso Extra Website

Exxon Mobil Fuel Finder

Deborah was responsible for the user experience design and information architecture of the Exxon Mobil Fuel Finder iPhone and Android mobile application.

Link: iTunes download application

Is It Low T?

Deborah was responsible for the user experience design and information architecture for the Is It Low T website.

Link: Is It Low T website

Tiffany & Co.

Deborah Spector held the position of director of ecommerce at Tiffany & Co. for 6 years (2002-2008). In that role Deborah was responsible for all the ecommerce sales for Tiffany & Co. in the US, UK, Canada, Japan and online wedding registry.

Deborah was also responsible for directing the redesign of the Tiffany & Co. website.

Tiffany & Co. continues to be a client of Deborah’s in the areas of:
- Ecommerce & Digital Strategy
- User Experience, Information Architecture and Prototyping
- Search Engine and Online Marketing
- Website Analytics

Website Link: www.tiffany.com
References are available upon request.

Renaissance Imaging Medical Associates (RIMA)

Renaissance Imaging Medical Associates (RIMA) contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript with a touch of Ajax
- Full integration with Wordpress as a Content Management System

Link: www.rimarad.com
References available upon request

Sauipe Swimwear

Sauipe Swimwear contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript (JQuery)
- Full integration with Wordpress as a Content Management System

Chocolate

There is nothing better for a chocolate lover to work on software about chocolate, distributed in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture, Art and Photography Direction for this delicious software.

Toca do Tuca

“Toca do Tuca” is an educational game geared to children 3-6 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

Minha Turma

“Minha Turma” is an educational game geared to children 4-10 years old and sold in CD format.

Deborah Spector was responsible for the User Experience, Information Architecture and Art Direction for this fun software.

M.D. Website

For this M.D.’s site, Deborah created a custom Wordpress theme, and the client can easily change and add new content by using Wordpress as a CMS.

Deborah Spector was responsible for:
- Information Architecture
- Wordpress Theme Design
- Wordpress coding (HTML/CSS/PHP)

www.marcelospector.com

Mobile Prototype

User Experience on a mobile device can be quite different than
in a computer browser.

For this project, Deborah Spector coded an iPhone-based prototype to assist
in the Information Architecture and User Experience design of the software.

Link: iCine Mobile Prototype (better viewed on an iPhone or iPhone simulator)

Last

Mefil Spinning

Mefil Spinning contracted Deborah to develop their website with special attention to SEO best practices as well as the integration with Google Analytics.

Deborah was responsible for:
- Website coding (HTML/CSS/Javascript)
- Search Engine Optimization (SEO)
- Google Analytics integration

Link:www.mefil.com
References available upon request

Tiffany & Co.

Deborah Spector held the position of director of ecommerce at Tiffany & Co. for 6 years (2002-2008). In that role Deborah was responsible for all the ecommerce sales for Tiffany & Co. in the US, UK, Canada, Japan and online wedding registry.

Deborah was also responsible for directing the redesign of the Tiffany & Co. website.

Tiffany & Co. continues to be a client of Deborah’s in the areas of:
- Ecommerce & Digital Strategy
- User Experience, Information Architecture and Prototyping
- Search Engine and Online Marketing
- Website Analytics

Website Link: www.tiffany.com
References are available upon request.

Renaissance Imaging Medical Associates (RIMA)

Renaissance Imaging Medical Associates (RIMA) contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript with a touch of Ajax
- Full integration with Wordpress as a Content Management System

Link: www.rimarad.com
References available upon request

Sasha Primak

Deborah Spector developed the Search Engine Marketing and Online Advertising media plan for Sasha Primak for the 2008 holiday season.
Deborah developed Sasha Primak’s 2008 Holiday Season Media Plan

Work included:
- Spending plans for SEM
- Media plan for banner placement
- Projected impressions and click-throughs
- Recommendations for implementation

Website Link: www.sashaprimak.com
References are available upon request.

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Exxon Mobil Fuel Finder

Deborah was responsible for the user experience design and information architecture of the Exxon Mobil Fuel Finder iPhone and Android mobile application.

Link: iTunes download application

Mobile Prototype

User Experience on a mobile device can be quite different than
in a computer browser.

For this project, Deborah Spector coded an iPhone-based prototype to assist
in the Information Architecture and User Experience design of the software.

Link: iCine Mobile Prototype (better viewed on an iPhone or iPhone simulator)

Last

SpringBoost Email Template

Deborah was contracted to design and develop a template for SpringBoost and integrate it with MailChimp. The template design is flexible enough for the client to change colors and content on their own.

Deborah was responsible for:
- Template art direction and variation options
- Coding in HTML/CSS for email
- Integration with MailChimp

Mefil Spinning

Mefil Spinning contracted Deborah to develop their website with special attention to SEO best practices as well as the integration with Google Analytics.

Deborah was responsible for:
- Website coding (HTML/CSS/Javascript)
- Search Engine Optimization (SEO)
- Google Analytics integration

Link:www.mefil.com
References available upon request

Renaissance Imaging Medical Associates (RIMA)

Renaissance Imaging Medical Associates (RIMA) contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript with a touch of Ajax
- Full integration with Wordpress as a Content Management System

Link: www.rimarad.com
References available upon request

Sauipe Swimwear

Sauipe Swimwear contracted Deborah to redesign and launch their new website. Deborah was responsible for the project from conceptualization to a successful and timely launch.

Deborah Spector was responsible for:
- Information Architecture and Project Management
- Art Direction and Look & Feel
- Programming in PHP/HTML/CSS/Javascript (JQuery)
- Full integration with Wordpress as a Content Management System

Score Consult

Score Consult contracted Deborah to code their site and integrate it with a Content Management System.

Deborah was responsible for:
- Website coding (HTML/CSS)
- Full integration with Wordpress as a Content Management System

Link: www.scoreconsult.com
References available upon request

Omega Wordpress Theme

Wordpress is an open source blogging and content management tool. Wordpress can be customized to look and behave in very specific ways through the development of custom themes.

Deborah Spector was responsible for:
- Programming this theme in PHP/HTML/CSS
- Programming in Javascript/Ajax to create custom scrollbars and sliders
- Transforming static photoshop files into a fully functional plug-in.

Link: OMEGA theme

Tiffany & Co

Deborah Spector held the position of director of ecommerce at Tiffany & Co. for 6 years (2002-2008). In that role Deborah was responsible for all the ecommerce sales for Tiffany & Co. in the US, UK, Canada, Japan and online wedding registry.

Deborah was also responsible for directing the redesign of the Tiffany & Co. website.

Tiffany & Co. continues to be a client of Deborah’s in the areas of:
- Ecommerce & Digital Strategy
- User Experience, Information Architecture and Prototyping
- Search Engine and Online Marketing
- Website Analytics

Website Link: www.tiffany.com
References are available upon request.

M.D. Website

For this M.D.’s site, Deborah created a custom Wordpress theme, and the client can easily change and add new content by using Wordpress as a CMS.

Deborah Spector was responsible for:
- Information Architecture
- Wordpress Theme Design
- Wordpress coding (HTML/CSS/PHP)

www.marcelospector.com

Mobile Prototype

User Experience on a mobile device can be quite different than
in a computer browser.

For this project, Deborah Spector coded an iPhone-based prototype to assist
in the Information Architecture and User Experience design of the software.

Link: iCine Mobile Prototype (better viewed on an iPhone or iPhone simulator)

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